A famous chain of retail stores in India, Shoppers’ Stop has recently gone through a process of rebranding. Their old logo was designed to appeal more to the youth and had a friendly and approachable feel to it. It also stood for being trustworthy, warm and confident. The new logo, however, has a more sophisticated and elegant look, which will appeal to both youth and older women. It is bold but in a subtle way.
Read More» Posted by Aaina Sharma | 6 comments
I recently started using Issuu for reading interesting articles and viewing portfolios of some very talented designers. “Issuu turns your documents into beautiful online publications. Publish to an audience of millions and get your message across to anyone, anywhere.”
Looking at the logo, I couldn’t help but notice that Issuu’s orange symbol is a cross between that of Target and Scottish Arts Council. The target is reversed out and is very close to the proportion of Target’s mark. The shape containing the reversed target very closely resembles the shape of Scottish Arts Council’s mark. I wonder if this is a coincidence or a deliberate attempt to make the logo look like something that already exists.
Read More» Posted by aaina | 9 comments
