What does having an original logo mean?

A lot of clients ask me this question, “what is the difference between a stock logo and an original logo? Why should I pay more for a logo?” It seems absurd to them to have to pay more for a logo that has the same purpose as the other logo that’s cheaper. Well, that’s where they are wrong. There is a huge difference between a stock logo and a custom brand identity. There is an abundance of stock logos out there, which means they all look the same except for the company’s name and a couple of colors here and there. Whereas, having an original brand identity for your business means that its exclusive to your business and no other business can legally rip it off and call it their own.