Category » Typography « @ Greymint Design

5 more typography mistakes that graphic designers make [PART II]

You can find Part 1 of this article here.

• Using the wrong typeface

There is a plethora of typefaces available on the web but that doesn’t mean that any of them can work for any given design. Each typeface is designed with certain characteristics in mind and and we design each project the same way. So, it is our responsibility as designers to marry the right concept and designs with the right typefaces, otherwise, the marriage doesn’t work.

Posted by Aaina Sharma | 14 comments

5 typography mistakes that graphic designers make [PART I]

Typography

Photo by zehfernando

Typography can be very tricky to implement, especially if you are not sure what it means or what it does to a design. Here is the formal definition of typography on wikipedia:

Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).

Believe it or not, typography can make or break your design. It’s not very uncommon to see beautiful symbols paired with bad typography, making the entire logo a not-so-successful one. For example: