Shoppers’ Stop’s redesign

A famous chain of retail stores in India, Shoppers’ Stop has recently gone through a process of rebranding. Their old logo was designed to appeal more to the youth and had a friendly and approachable feel to it. It also stood for being trustworthy, warm and confident. The new logo, however, has a more sophisticated and elegant look, which will appeal to both youth and older women. It is bold but in a subtle way.

Another difference between the two logos is that the old on had an apostrophe at the end of the word Shoppers (making the brand name grammatically correct) but the new logo doesn’t. This was done to make the logo less confusing and more simple, without paying too much attention to the grammar of the brand name. “This was done to simplify the word. And to keep it in customer language without worrying about the grammar,” clarifies Vinay Bhatia, Vice-President of Marketing and Loyalty at Shoppers Stop.